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ShoYu Love
Bring a taste of home wherever you go with the Serving Up Aloha Tee — a bold tribute to Hawai‘i’s favorite pantry staple: Aloha Shoyu. For generations, that iconic red-and-yellow circle has flavored every family BBQ, every poke bowl, every plate lunch, and every memory tied to food, family, and togetherness.
This tee captures that feeling — the comfort of grandma’s kitchen, the backyard potluck, the smell of shoyu chicken on the stove. The back features a large “ALOHA” emblem wrapped in hibiscus artwork, with the phrase “Serving Up Aloha By The Ounce” reminding you that Aloha isn’t just a word — it’s something you share, little by little, moment by moment.
The front keeps it clean with a pocket-style graphic inspired by the classic bottle label, giving the tee a timeless, local-style look.
Soft, comfortable, and bursting with nostalgia, this shirt is for anyone who grew up with Aloha Shoyu in the cabinet — or anyone who knows Hawai‘i is more than a place. It’s a flavor. A feeling. A lifestyle.
Wear it and serve up Aloha wherever you go.
Bring a taste of home wherever you go with the Serving Up Aloha Tee — a bold tribute to Hawai‘i’s favorite pantry staple: Aloha Shoyu. For generations, that iconic red-and-yellow circle has flavored every family BBQ, every poke bowl, every plate lunch, and every memory tied to food, family, and togetherness.
This tee captures that feeling — the comfort of grandma’s kitchen, the backyard potluck, the smell of shoyu chicken on the stove. The back features a large “ALOHA” emblem wrapped in hibiscus artwork, with the phrase “Serving Up Aloha By The Ounce” reminding you that Aloha isn’t just a word — it’s something you share, little by little, moment by moment.
The front keeps it clean with a pocket-style graphic inspired by the classic bottle label, giving the tee a timeless, local-style look.
Soft, comfortable, and bursting with nostalgia, this shirt is for anyone who grew up with Aloha Shoyu in the cabinet — or anyone who knows Hawai‘i is more than a place. It’s a flavor. A feeling. A lifestyle.
Wear it and serve up Aloha wherever you go.