Some people collect souvenirs. Others collect moments.
If you’re someone who sees life through a lens — who frames sunsets on the North Shore, street scenes in Honolulu, or the small, quiet moments that everyone else walks past — this shirt was made with you in mind.
The design is inspired by those long days wandering with a camera slung over your shoulder, capturing the things that feel too important to forget. In Hawai‘i, where light shifts by the minute and the world seems to breathe with you, photography becomes more than a hobby — it becomes a way of holding on.
At the center of the artwork is a vintage PAU-LANA 400 film roll, wrapped by a traditional tattoo-style serpent. It’s a nod to old-school flash tattooing, to local island artistry, and to the timeless ritual of loading film before the day unfolds. The surrounding message, “Don’t Be So Negative,” is playful, sure — but also a gentle reminder to stay grounded, to stay present, and to choose positivity even when the world feels out of focus.
This tee is for the storytellers.
For the ones who still love the grain of film.
For anyone who’s ever chased golden hour across the islands, hoping to keep just a little of that magic.
Soft, comfortable, and meant to be lived in — wear it on photo walks, at the beach between sets, on late-night drives, or during those quiet editing sessions where the world falls away and it’s just you and your art.
It’s more than a graphic tee.
It’s a piece of your creative journey.
Some people collect souvenirs. Others collect moments.
If you’re someone who sees life through a lens — who frames sunsets on the North Shore, street scenes in Honolulu, or the small, quiet moments that everyone else walks past — this shirt was made with you in mind.
The design is inspired by those long days wandering with a camera slung over your shoulder, capturing the things that feel too important to forget. In Hawai‘i, where light shifts by the minute and the world seems to breathe with you, photography becomes more than a hobby — it becomes a way of holding on.
At the center of the artwork is a vintage PAU-LANA 400 film roll, wrapped by a traditional tattoo-style serpent. It’s a nod to old-school flash tattooing, to local island artistry, and to the timeless ritual of loading film before the day unfolds. The surrounding message, “Don’t Be So Negative,” is playful, sure — but also a gentle reminder to stay grounded, to stay present, and to choose positivity even when the world feels out of focus.
This tee is for the storytellers.
For the ones who still love the grain of film.
For anyone who’s ever chased golden hour across the islands, hoping to keep just a little of that magic.
Soft, comfortable, and meant to be lived in — wear it on photo walks, at the beach between sets, on late-night drives, or during those quiet editing sessions where the world falls away and it’s just you and your art.
It’s more than a graphic tee.
It’s a piece of your creative journey.
