Holoholo Season isn’t just a time of year — it’s a mindset. This hat was designed for the ones who feel most alive along the shoreline, chasing that next cast, that next adventure, that next story to tell. Inspired by Ka‘ena Point, one of Oʻahu’s most rugged and legendary coastlines, this hat carries the spirit of early mornings, salt-sprayed gear, and the timeless rhythm of the sea.
The marlin graphic pays tribute to Hawai‘i’s fishing culture, while the earthy cream-and-green palette gives it a vintage, worn-in, “local since day one” feel. Whether you’re out on the boat, cruising after work, or going holoholo with the crew, this hat keeps you shaded, styled, and fully in the moment.
Made for fishermen. Made for explorers.
Made for anyone who understands the magic of holoholo season.
Throw it on, head out, and live where your passions pull you.
Holoholo Season isn’t just a time of year — it’s a mindset. This hat was designed for the ones who feel most alive along the shoreline, chasing that next cast, that next adventure, that next story to tell. Inspired by Ka‘ena Point, one of Oʻahu’s most rugged and legendary coastlines, this hat carries the spirit of early mornings, salt-sprayed gear, and the timeless rhythm of the sea.
The marlin graphic pays tribute to Hawai‘i’s fishing culture, while the earthy cream-and-green palette gives it a vintage, worn-in, “local since day one” feel. Whether you’re out on the boat, cruising after work, or going holoholo with the crew, this hat keeps you shaded, styled, and fully in the moment.
Made for fishermen. Made for explorers.
Made for anyone who understands the magic of holoholo season.
Throw it on, head out, and live where your passions pull you.
